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Katherine Irvin Creative

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Partners Program Branding

Working with Furman’s development team, I developed the look and feel of the Partners Program initiative, which directly unites students with donors, giving donors the opportunity to see the direct and immediate impact of their investment through student relationships.

I designed the logo and identity, then carried the brand theme through a suite of print collateral and web design. While staying unmistakably part of the overarching Furman brand, the Partners Program system is purposeful in feeling current and accessible while being easily identified as its own programming.

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