Furman University launched The Clearly Furman capital campaign to raise $426 million in support of strategic priorities including scholarships, academic programs, and campus enhancements. As creative lead on a collaborative team effort, I helped conceptualize the proof-of-concept and Clearly Furman logo, which was crucial in laying the groundwork for a multitude of projects that would be created not only to launch the campaign, but also to see it through years of fundraising. The theme needed to feel fresh, energetic, and real, yet distinctive with its own Furman personality.

I brought the bold signature theme to life, carrying it through dozens of print projects, designing case statement collateral, along with the invitations, signage, and web graphics that promoted the weekend launch party. To carry the brand forward, I incorporated the Clearly Furman identity into Furman Magazine, and our team integrated it into Development materials, including Canva templates that let the Development team produce on-brand work for the duration of the campaign