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Katherine Irvin Creative

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Furman Digital Marketing

As lead creative for Furman's marketing initiatives, I have designed and executed numerous target-specific campaigns across digital and organic social channels. Each campaign speaks directly to its audience, using targeted messaging, visuals, and content to capture attention and spark engagement.

With focused and consistent efforts across platforms, these efforts have increased yield and strengthened brand recognition, building a more recognizable and trusted presence for Furman in the market.

 From target-specific paid advertising to authentic organic social, Furman’s ongoing digital marketing is essential to increasing yield for recruitment and university brand recognition.

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