As design and project lead for an array of Furman's Admissions marketing campaigns, I have developed the look, tone, and feel that carry the brand across digital and print, from concept through production and asset management. I have partnered with photographers and vendors to bring each campaign to life, keeping quality, timelines, and brand standards on track. I also mentored and art directed student workers, giving them clear direction, honest feedback, and hands-on opportunities to build real-world design skills. Together, we created persuasive, on-brand recruitment work that raised brand awareness and considerably increased enrollment yield.