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Katherine Irvin Creative

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Furman Institutes Branding

As lead in design and art direction, I successfully helped execute the complex and groundbreaking project of creating four logos for the newly established pillar Institutes, all under Furman's overarching wordmark. Each logo came with its own system, and together they work under the Furman brand.

Each logo needed to resonate with each institute's director, Furman's president, and beyond, creating the challenge of balancing the preferences of multiple personalities with functionality and purpose. The resulting logos work well as a system and have been woven into Furman's logo system.

I designed the stationery packages for each logo and have been instrumental in creating branded materials and templates for each, including Canva templates.

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